Exactly What Are The Fundamentals Of Universal Search? – Universal Search recently become the most widely talked about topics in Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Google is, once more, a responsible party in this increased exposure. Ask was among the first search engines to introduce universal search, as well as a number quickly followed suit. It was not really until Google launched the same aspect to its search portfolio that the online marketing industry stood up and got notice.
What is Universal Search?
For years search engines indexed textual web pages. When surfer searches using specific word, a list of web pages with relevant topics are shown. Search engines for many years have only shown textual pages because that’s all they are capable of indexing. General search looks at much more than only the text on a page to produce its results. Images, video, blog posts, and news articles are one of the results now displayed.
Universal or Blended Search?
Ask 3D is referred to as universal search since it displays a separate set of results for each of the different media and page types. In comparison, Google Universal is more of a blended search because it combines all of the results together into the now-familiar list of 10 results. These new search portals mean a new dawn of search for the average web user. The same is also true for marketers. Website owners face problems, challenges, and potential opportunities.
– Challenges may arise for pages that previously had ranked well in search engine results. It is possible that those pages would have now been pushed down the results by video, images, blog posts, and news items.
– The challenge is to create such a rich variety of content, and to enhance the resulting media for the search engines’ benefit. It could mean more work, but the tough truth is that it’s necessary work for the astute webmaster that wishes to traverse the search engine results.
– Needless to say, opportunities exist for those that are going to do the work. Video clips are surprisingly easy to make and need not consist of more than a merchandise being used, or a designer talking about the largest benefits of a new product. Add some audio, and edit the images, and you have a video clip ready for universal and combined search.
There are lots of other aspects of optimizing for universal search. Hopefully you recognize that you need to create, optimize, and advertise all of the media types that your customers, visitors as well as search engines would respond to. Always be optimistic. Don’t look at this as more work on your part, but as a new opportunity to develop richer content and explore brand new marketing avenues. As you create new content in different media types you will be setting yourself up for the long term and building a sustainable, searchable infrastructure that will help keep you going way into the long run.
Video Marketing is a scheme that helps and motivates people to pass along marketing video clips about products and services. This could possibly be done through Social Media Marketing, a good strategy that can get you links, attention and large numbers of web page visitors by marketing your site or enterprise through social media channels.
